The a2 Milk Co. combined education, nostalgia, humor and sentimentality in its feel-good “Spring Dance” video. Capturing the challenges faced by many consumers with dairy sensitivities, the marketing piece weaves the anecdotal with real-life, presenting a2 Milk as a viable solution to a problem many brands shy from discussing.
Basically, a teen kid drinks a milkshake to impress his date and then spends his night in the toilette. And there’s a great 80’s synth soundtrack to accompany.
