Writing the music for PopID’s ad campaign was an exhilarating journey that involved delving deep into their brand’s vibrant and cutting-edge identity. PopID, renowned for revolutionizing the way people interact with technology through seamless biometric solutions, embodies innovation and modernity. Translating this into music, I aimed for a soundscape that was both dynamic and forward-thinking, incorporating upbeat rhythms and electronic elements to echo their tech-savvy ethos. The challenge was to create a piece that not only captured the essence of PopID’s sleek and futuristic approach but also resonated with their audience on an emotional level, reinforcing their commitment to making life simpler and more connected through advanced technology.
