Composing music for New Balance’s ad campaign was an invigorating experience, deeply rooted in the brand’s commitment to performance and authenticity. Known for their dedication to craftsmanship and innovation in athletic footwear, I aimed to create a score that energizes and motivates, mirroring the dynamic spirit of New Balance’s products. I incorporated driving beats and uplifting melodies to capture the essence of athletic determination and the pursuit of excellence. By blending modern electronic sounds with a touch of classic, inspiring orchestration, the music reflects both the cutting-edge technology and the timeless quality of New Balance, enhancing the campaign’s message of pushing boundaries and achieving personal goals.