Composing the music for Thia AI’s ad campaign has been an exhilarating journey into the heart of innovation. Thia AI, known for its cutting-edge advancements in artificial intelligence, embodies a sleek and forward-thinking brand identity that celebrates the intersection of technology and human ingenuity. Crafting the score, I aimed to reflect this essence by blending modern electronic sounds with dynamic, rhythmic elements that convey both sophistication and energy. The music needed to encapsulate Thia AI’s commitment to pushing boundaries and transforming the future, creating a sonic backdrop that resonates with their groundbreaking work while engaging their audience with a sense of excitement and possibility.