As a composer tasked with creating the music for University Hospitals’ ad campaign, I immersed myself in their brand’s identity of compassion, innovation, and community care. University Hospitals is renowned for its dedication to providing exceptional, patient-centered healthcare, and I aimed to reflect this in my composition. The music needed to evoke a sense of trust and warmth, mirroring the hospital’s commitment to nurturing and advanced medical treatment. I chose uplifting melodies and soothing harmonies to embody their supportive and progressive approach, ensuring that the score resonated with the values of hope and excellence that define their work. The result is a piece that not only complements their message but also enhances the emotional connection viewers feel towards the brand.
