KitchenAid

I had to bring an iconic, fun style to these national campaigns for KitchenAid. So, the music is a bit of Chicago Funk, a little Big Band swing, some bee-bop and a lot of swagger. To further the style of the KitchenAid brand, we dove deep into the sound design of the spots. It was a great challenge to balance the natural sounds of the machines with some epic Fx - boom.